Friday 13 April 2012

SEO Promotion

Let’s suppose you have an enterprise with a successful turnover, things are going pretty fine but still, something is not as it should be and the improvement of your company revenues is not making itself felt anymore. The reason is, you guessed, your website presence or absence maybe. If your company has a website and it is not visited by people then it means you have no SEO promotion and, what’s worst than anything, no SEO promotion strategy.  Could it be even worst than what I just said? Yes it could, if you have never heard about words like SEO promotion or SEO optimization.

Perhaps you invested money in the website, you spent much money on the web domain and on web hosting, you placed a few photos and videos, some written content and that’s it, you expect that people will start visiting your pages and your business will have more many customers. This is by far not enough.  You need creating fresh new SEO content and daily updated, you need SEO web design, social media campaigns, e-mail/newsletter campaigns and so on. You need professional SEO promotion and optimization of your website on a long term because only in this way you will benefit by the web presence. Only then you could obtain web traffic that can bring advertising and money from advertising. The targeted ad placement  is also very important for bringing potential customers for your services/products, not only curious users. If your website sells bicycles there won’t be articles and photos about religion or sex for instance, unless these categories somehow connect with a message that you want to send and promote. You need SEO communication professionals to deal with your website’s problems, in order for you to develop and improve your brand’s awareness.

Your website content doesn’t have to be worthless because the competition just waits for this common mistake. Your web content must be unique and your webpage navigation has to be very easy, not confusing and clear, so that the user could find any information he needs in little time and with little to no efforts. These requirements are not that complicated as they seem, and once you have a very good SEO optimizing strategy you can not fail with your website presence on the web. Once the users started to visit your website and their first online experience with your brand is ok then they will return more often. You just need to attract them and then to make them trusting your site. After that, you just need to frequently update your site, so that the users to see that your site is a live one, run by some living webmasters and not by some web boots that don’t interact with users and users’ needs.

You should also invest time and money into web marketing research. SEO promotion is not everything you should do, you have to know which are the key words that the users search for more frequently, how much time the users spent on some pages or where they come from. You could track your visitors with the help of the so said web cookies or by inserting some web forms where you could ask them to fill out a few personal details and their future expectations that they have about this website. It is recommended to have a forum where everybody to be able to post and to get back answers and help. Do all these stuff along with SEO optimizing and your website will have a lot of web traffic and your business will grow and improve.


promovare web, promovare seo

No comments:

Post a Comment